"Yep that makes total sense!"
That's the response I heard from my new marketing coordinator after sharing my ads strategy with her. Here's the story...
I recently hired a marketing coordinator to develop marketing campaigns, manage advertising spend, and champion client service for the start of the conversion journey.
And though she has years of experience doing many of those tasks for a marketing agency, she's never worked on my baby business before.
I'm sure you can relate. You want to make sure that IF you have someone handle your business, that they do it as good as, if not better than you.
So with that said, I set out to teach her the fundamentals as well as the advanced strategy I use when launching ad campaigns.
Then I covered what we do for setting up client accounts.
And I posted everything in our membership area so she could easily login and and learn.
And then....
....I think I went a little overboard.
Because I started to include everything I do to get clients into my funnels. From what's working right now with YouTube, down to how I use ads, and how I structure my marketing calendar to include a payday every day.
Then I thought, maybe you would want to use this for your team, or maybe even yourself?
Learn how to use paid and organic traffic to send an unlimited flow of new potential buyers for your courses, coaching, and consulting
Paid Traffic Strategy
From TOFU to BOFU - The Strategy we use to generate millions of views, thousands of email submits, and hundreds of sales each month
Facebook Ad Setup Guide [PDF] - The 5 steps we use to set up a new advertising account from scratch
Facebook Ad Setup Guide Video - Video walkthrough
Audience Targeting (2022 Update!) - How we choose audiences for cold targeting and when we use them
Facebook/IG Targeting Guide [PDF] - Our starting point for audience targeting. Built for life coaches, fitness coaches, business coaches, health coaches, money coaches, and mindset coaches
Getting Creative - How I design my ad creatives using Canva
Canva Templates - Snag these templates so you don't have to start from scratch
Get Ad Ready Offer Critiques - Watch as I critique offers live. A great offer can turbo charge a great ad, but without a great offer even a great ad will flop!
The Secret to Facebook Ads that Convert (79 cent leads) - A special live training where I breakdown the ad campaign that brought in leads at less than a dollar!
3 Facebook Ad Hacks for High-Ticket Coaches - A special live training sharing the best strategies for high-ticket coaches who want to use ads to get clients
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Organic Traffic Strategy
Creating an Annual Marketing Calendar - A private client training where I shared how I plan out product launches, social media posts, and revenue events through the year
Double the Views - My entire YouTube shorts strategy including why (I think) my YT shorts have led to double the views on my channel overall
How I got a 302% increase in reach with just one carefully created reel and our plan to rinse and repeat.
TikTok for Coaches - This special expert-led session covers how to create content for TikTok in less than a few minutes a day. Then use those creatives to get leads, followers, and buyers!
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